Compliant Pharmacy Alliance appoints VP marketing

STOUGHTON, Wis. — A pharmacy purchasing cooperative announced that Mark LaPorte has joined its team as VP marketing.

In his new role at Compliant Pharmacy Alliance, LaPorte will focus on coordinating and facilitating CPA membership growth and retention, recruiting, communications and marketing. An industry veteran, LaPorte has more than 25 years of experience in sales, sales management, sales training and marketing in the healthcare industry.

“The addition of Mark to our marketing team further strengthens our ability to continue the rapid growth CPA has enjoyed over the years," CPA CEO Ed Heckman said. "Mark’s comprehensive marketing and sales management experience will greatly benefit CPA and our co-op membership.”