CVS/pharmacy kicks off 2014 Project Health campaign


WOONSOCKET, R.I. — CVS/pharmacy announced on Thursday the kickoff of its annual Project Health wellness campaign, which will deliver more than $15 million worth of free health services to multicultural communities across the United States in 2014.

During the months of January, February and March, more than 350 Project Health events will be held at select CVS/pharmacy retail locations in 15 markets across the United States, including Atlanta, Chicago, Cincinnati, Cleveland, Columbus, Dallas-Fort Worth, Detroit, Houston, Los Angeles, Miami, Orlando, New York City, Philadelphia, Tampa and Washington, D.C. Project Health events also will be held at select CVS/pharmacy stores in Puerto Rico in March and April.

Project Health offers free health risk assessments, including blood pressure, body mass index, glucose and total cholesterol screenings. Children 7 years and older may participate in screenings with parental consent. Project Health events also will offer participants' information on the new health insurance marketplace and their coverage options under the new healthcare law. Health insurance experts will be available at many events to provide guidance and support to those who need it, as they were during the Project Health events held in late 2013. Open enrollment for the health insurance marketplace closes March 31.

"Ninety percent of the people who attended our Project Health screenings in the fall told us they found the health insurance experts at these events to be extremely helpful. For that reason, we decided to offer this resource again in early 2014," stated Helena Foulkes, president of CVS/pharmacy. "We are focused on helping our customers make informed decisions about their health care and will continue to do so as the new healthcare marketplace is rolled out."  

Once screened, CVS/pharmacy will help patients through on-site consultations with bilingual (i.e., Spanish- and English-speaking) nurse practitioners or physician assistants who will analyze results and refer patients who require additional medical attention to no-cost or low-cost medical facilities nearby or to their primary care physician if additional follow-up care is necessary. CVS pharmacists will be available to conduct one-on-one medication reviews and answer any questions patients may have.


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