Diplomat extends oncology campaign

FLINT, Mich. — Diplomat Pharmacy will be extending its campaign to grow awareness of its role in the oncology market while honoring pateints who suffer from cancer, the company announced Wednesday. The campaign will focus on multiple myeloma in September. 

 

Diplomat said that it works to ensure that a patient undergoing cancer treatment has a coordinated care team through its Oncology Center of Excellence. The company is encouraging people to share their stories about experiences with cancer — either their personal experience or that of someone they know — using the hashtag #CancerTaughtMe. 

 

“Diplomat works to create trust between the company and our patients,” and chairman Phil Hagerman said. “Many of our team members have experienced cancer in some way in their life, whether through a family member, friend, or personally. They know how to truly care for our patients because they have experienced it, too.”

 

The National Cancer Institute currently projects 1.68 million new cancer cases will be diagnosed in 2016, and the World Health Organization expects the number of new cases to rise 70% in the next two years.