Diplomat names former Walgreens exec EVP sales and payer strategies

FLINT, Mich. — Diplomat Pharmacy has a new member of its executive leadership team who brings with her more than a quarter-century of industry experience. The company has named Robyn Peters its new EVP sales and payer strategies, a role in which she will oversee payer and business development strategies, as well as sales and account management.

“Continuing our focus on solutions and services for payers, we have selected a seasoned health care leader with more than 25 years of experience,” Diplomat President Joel Saban said. “Robyn has played pivotal roles in driving business growth and developing relationships across the entire supply chain.”

Peters was most recently Biogen’s VP market access and reimbursement, where she expanded and led the biotech company’s pricing and reimbursement strategies, in addition to performing trade and specialty distribution, contracting, payer marketing and account management functions.

Before Biogen, Peters was Walgreens’ group VP managed market sales and account management. In that role, she oversaw the company’s retail, specialty pharmacy and healthcare sales and account management functions across the segments of managed care, health systems, employer and government. She also has been Pfizer’s VP U.S. payers and national accounts, corporate and government customers, and has held commercial leadership positions at Boehringer Ingelheim, Schering-Plough and MedFit corporate services.

“I look forward to meeting industry needs and opening up new opportunities for payers,” Peters said. “It is a privilege to join this talented leadership team as Diplomat continues to transform and grow in an evolving industry while consistently putting patients first.”