Dr. Reddy's launches XCEED portal for API customers

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Dr. Reddy's launches XCEED portal for API customers

By Sandra Levy - 03/19/2019
Dr. Reddy’s Laboratories is debuting XCEED, an advanced B2B customer service portal designed to meet the growing demand for Dr. Reddy’s portfolio of generic active pharmaceutical ingredients.

"The no-boundaries platform design, based on customers’ insights and feedback, is a huge step forward in providing an advanced customer experience and facilitating collaboration. Customers are now able to manage the whole business process in real time, from ordering samples to submit and track their orders, but also to closely interact with Dr. Reddy’s interdisciplinary support team and much more," the company said.

“We strive to provide the best service experience for our customers and the launch of our customer service portal XCEED strongly underlines our commitment to meet and exceed customer expectations,” Dr. Reddy's senior vice president and global head of custom pharma services and API business Deepak Sapra said.

Sapra added, “We are confident that XCEED will increase the operational efficiency for our partners by enabling them to transact online and access real-time information about their business and products with Dr. Reddy's. This will further enable us to support them in their mission to bring medicines to patients faster.”

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