England's Co-Operative Pharmacy to be rebranded 'Well'

LONDON — England's third-largest pharmacy retailer Co-Operative Pharmacy will be hanging a new shingle branded "Well" across its 780-store base over the next seven months, according to a report published Tuesday by Marketing Magazine. 

 

The change follows the Co-Operative Group's sale of its pharmacy business to Bestway this past fall. 

 

The new brand will be accompanied by a strapline reading "Here for your wellbeing" in a handwritten font and illustration-led creative for its in-store marketing and advertising, according to the report.