GSK names Wynonna Judd spokeswoman for Alli

PARSIPPANY, N.J. GlaxoSmithKline Consumer Healthcare on Wednesday announced the signing of Wynonna Judd as the face of the over-the-counter weight loss aid.

“Alli has allowed me a sense of well-being,” Judd stated. “I’ve passed up a lot of products, but with alli I have choices over what I can eat and flexibility; it fits into my schedule. The fact that it is FDA-approved really struck a chord with me because that means it has been thoroughly tested and is safe,” she said.

Judd will appear in a national television advertising campaign scheduled to hit airwaves the week of Jan. 5, followed by a series of print advertisements rolling out later this month. Shot in Nashville, Tenn., the TV spot shows Judd sharing her story of finding ways to be healthier through the alli program, and the difference it has made in her life. Throughout the year, Judd will also participate in consumer-driven promotions, including giveaways and contests to celebrate a commitment to healthy living with alli users.

“We are thrilled to have Wynonna Judd join our team as the face of the alli brand,” stated Rachel Ferdinando, vice president-marketing, weight control, GlaxoSmithKline Consumer Healthcare. “[Judd] represents what so many Americans face on a daily basis—a woman who is challenged to find the balance of living life in the healthiest way possible.” 

Judd will release her seventh studio album, Sing, Feb. 3 on Curb Records.