IMS Health launches insights app

DANBURY, Conn. — IMS Health this week announced that it had launched a new app, IMS Health Insights, which allows iOS and Android users in 19 countries access to its thought leadership materials. The app allows users to find and download IMS Health data and white papers based on its analytics, healthcare expertise and global information assets.

“Our expert resources regularly create new insights and research important to industry leaders that underpins sound decision and policy making,” said Stefan Linn, senior vice president, Strategy & Commercial Operations, IMS Health. “With the IMS Health Insights app, we are making our thought leadership readily available to stakeholders looking for unbiased information and uncommon perspectives to enhance access to care, reduce healthcare costs and improve outcomes.”

The app features content that is cotntinually updated and goes back as far as the beginning of 2014. Among the publications app users can access are the company’s reports “How Social Media Intelligence is Strengthening Pharma Strategy” and “Risks & Rewards in Pharmerging Markets: New Perspectives on Consumer Health.”