Independent pharmacy group NCPA unveils marketing center for members

2/10/2009

ALEXANDRIA, Va. Adding to a growing arsenal of services to help small business owners who operate independent pharmacies, the National Community Pharmacists Association today unveiled a new program in partnership with Pharmacy Development Services to help them compete more effectively.

The new NCPA/PDS Marketing Solution Center will provide independent pharmacy owners with marketing strategies, tools and resources “to stay ahead of the competitive curve and effectively reach new and current customers,” NCPA announced. It will be operated by Pharmacy Development Services, a pharmacy marketing and business development company. 

The Solution Center is a web-based marketing tool, according to PDA. It’s designed to help pharmacies increase sales from their existing customers, attract new shoppers, and track and measure their advertising.  

“As independent pharmacy owners, sometimes we spend more time working in our businesses than working on our businesses to help them grow,” said NCPA president Holly Henry. “I've worked with PDS for years and I'm glad to say they've given me the freedom to step back and market my business and see great success.” 

NCPA said the new offering is part of a membership campaign launched in June, with the goal of reaching every independent pharmacy owner in the U.S. The center is part of the association’s recently announced Ownership Academy, a resource for NCPA members in all phases of community ownership.

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