IRI launches Shopper Insights Explorer

CHICAGO To make developing reports on shoppers’ habits quick and painless, Information Resources, Inc. has developed a web-based organizer to help businesses enhance their ability to analyze these circumstances, the company announced Thursday.

The information provider, utilized by healthcare and retail companies, said they developed Shopper Insights Explorer, a “decision solution” that provides comprehensive shopper information to help companies ascertain their customers’ lifestyles. Based on a number of attributes, including demographic and product purchases, companies that depend on this data to improve their business can do so without hassle.

The solution also makes it easy to use for clients by offering the organizer in several configurations designed to meet the needs of clients of all sizes and levels, making it quick and painless to develop reports on a retailer’s role in the marketplace.

Several companies already use the Shopper Insights Explorer, including confectionary giant Mars Snackfood U.S.

“Shopper Insights Explorer represents a true step change for the CPG industry,” according to Mars Snackfood U.S. “This capability has empowered Mars Snackfood U.S. to better understand consumer and shopper behavior in fundamentally new ways and turn those insights into benefits for our consumers and retail partners.”