LexisNexis folding Health Market Science into its brand family

 

 

ATLANTA — LexisNexis Risk Solutions, a provider of data, analytics and technology, on Thursday announced the brand transition of Health Market Science into the LexisNexis brand family.

 

The rebranding will begin in the fourth quarter of 2015 for the life sciences market, as well as other health care segments LexisNexis currently serves, to streamline branding efforts and reflect the organization’s commitment to combining its public records footprint, provider and claims data, analytics and big data technology.    

 

“It’s a good time for our brand to reflect what LexisNexis brings to life sciences companies in terms of superior provider data knowledge, market intelligence and agile data management that helps our customers answer critical business questions resulting in operational effectiveness and efficiency,” said Theresa Greco, VP, Life Sciences, LexisNexis Risk Solutions. 

 

LexisNexis health care solutions portfolio includes a provider referential database, which blends thousands of data sources, verification techniques and analytics. The company leverages proprietary linking algorithms and technology to match and build relationships across data sources and also delivers customized intelligence to meet the customer’s need.

 

Missing or outdated information about health care provider specialties and critical affiliations and organizational structures puts life sciences companies’ competitive advantages at risk. Armed with better health care practitioner information, they can move to account-based selling—targeting and reaching the right providers, at the right time, with the right information and in the right way. Life Sciences companies can also achieve compliance and commercial agility by leveraging the LexisNexis real-time data management and analytics solution, LexisNexis Agile Data Management. 

 

“The acquisition of Health Market Science establishes LexisNexis as the health care authority on provider data and data management,” said Lee Rivas, CEO, Public Sector and Health Care, LexisNexis Risk Solutions. “Together, we deliver more accurate and comprehensive data-driven analytic solutions and services. This customer-centric approach, coupled with the experience of specialized health care data experts, enables transformation within the Life Sciences industry.”