Lilly helps African-Americans face diabetes with new Web series

INDIANAPOLIS African-Americans seeking help with their Type 2 diabetes management can look no further than a free webisode series on FACE-Diabetes.com.

Part of Eli Lilly's Fearless African-Americans Connected and Empowered Diabetes initiative, the F.A.C.E. webisode series provides virtual diabetes-friendly cooking demonstrations, culturally relevant eating and lifestyle tips, and useful advice from a physical fitness expert and certified diabetes educator.

The F.A.C.E. initiative, which was launched in 2008, seeks to foster behavioral and attitudinal changes in areas critical to success in managing diabetes, Lilly said. Visitors to FACE-Diabetes.com will find information about:

• Nutrition and healthy eating: Highlights diabetes-friendly meal planning and offers healthy takes on traditional soul food and similar family meals;


• Exercise and staying active: Highlights at-home exercise tips with the help of Mocha Lee, a physical fitness expert, to get people moving in a way that fits their lifestyles;


• Testimonial from Angie Stone: The singer/songwriter shares her personal story and successful approach to managing her diabetes for the last 10 years; and


• F.A.C.E. Diabetes events and resources: Helps visitors find local events in their area and highlights other important milestones, such as National Diabetes Month.

"F.A.C.E. Diabetes is committed to helping African-Americans with Type 2 diabetes access practical disease management solutions and information," said Bertika Quintero, brand director for Lilly diabetes outreach initiatives. "The F.A.C.E. webisode series is just one of the many exciting educational opportunities that address the specific cultural needs of African-Americans with Type 2 diabetes in a new and exciting way. It features topics that are important to them in their daily lives."