McKesson's Health Mart launches Local Marketing Support program
SAN FRANCISCO — McKesson's Health Mart on Wednesday announced the launch of its new Local Marketing Support program, designed to make it easier for Health Mart owners to grow their business by attracting new patients and driving revenue. The Local Marketing Support program provides matching funds and comprehensive marketing tools and campaigns, letting Health Mart owners increase awareness of their stores and community care offerings.
“Health Mart pharmacies excel at local, personalized service; however, many owners don’t have the time, resources or experience to effectively communicate their offerings and unique strengths," stated Steve Courtman, Health Mart president. "Defining their presence in the marketplace demands a balanced marketing effort that successfully blends Health Mart’s advantages as a national pharmacy network with the individual store’s specific services,” he said. “The Local Marketing Support initiative provides Health Mart pharmacies with the right tools and resources to make their voices heard and share the important value they provide in their community.”
The Local Marketing Support program includes the Marketing Hub, which provides owners the option of selecting individual tactics or pre-packaged integrated campaigns from a catalog of more than 100 traditional, digital and social media marketing tools. The new and updated marketing tools include in-store promotional materials, email templates, social media content and automated post management, TV and radio production and placement, community outreach and public relations.
A new social media solution helps owners enhance their online presence by providing automated content for a pharmacy’s Facebook page. More than 600 messages — text, images and video — are available to help owners keep their pages fresh and engaging year round, offering general tips on healthy lifestyles and such seasonal issues as cough-cold, for example. Offered as a subscription model, each pharmacy can choose to have posts automatically published on the store’s behalf or select items to post manually.
Owners will be able to use flexible matching funds from Health Mart to offset the cost of creating and executing a variety of tactics or campaigns on the Marketing Hub.
Health Mart marketing coordinators will be available by phone, email or live chat to help owners utilize the Marketing Hub resources effectively and support the execution of campaigns.
Health Mart also recently launched the Your Pharmacy Online mobile application, the newest component of McKesson’s Your Pharmacy Online consumer-facing pharmacy website. The mobile app provides Health Mart patients with convenient, on-the-go prescription management options, including submitting refill requests, receiving refill reminders or receive a notification when a prescription is ready for pick-up.