NACDS holds third annual Successful Selling program


ALEXANDRIA, Va. The National Association of Chain Drug Stores held this week its third annual Successful Selling program in Wheeling, Ill.

Similar to last year, this year?s event was coordinated with Walgreens' New Vendor Days program, which resulted in 869 one-on-one appointments (lasting 20 minutes each) between vendors and Walgreens category managers, as well as brokers, sales and marketing consultants and other business development organizations.  

"The Successful Selling program is the industry's most comprehensive, detailed and professional ?how to business' program," stated NACDS president and CEO Steve Anderson. 

The program, developed to arm small to mid-size manufacturers with the various fundamentals of bringing products to market, furnished a total of 228 participating vendor companies. 

This year's program included such speakers as George Riedl, EVP of merchandising for Walgreens; David Van Howe, corporate VP purchasing for Walgreens; Jay Forbes, president and CEO of The Forbes Connection LLC; and Rich Swanson, principal of The Swanson Group. 

The Successful Selling Walgreens New Vendor Days event acts as an educational program in preparation for NACDS Marketplace, which will be held June 28 to July 1 in Boston.

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