Nielsen identifies the 3 core shopper groups utilizing retail clinics

CHICAGO -- Nielsen on Thursday identified three core consumer groups who are gravitating toward utilizing the kind of convenient and affordable health services available through retail clincs in a pharmacy setting including households with children, Hispanic shoppers and millennials.



In addition to identifying the ideal retail clinic consumer, Nielsen captured the type of health care services they're seeking as well as the products filling their shopping carts once they leave the clinic and step into the aisles.



Households with Children

As many as 29% of these shoppers have visited a retail clinic in the last year, primarily for treatments (56%), but also more likely than other shoppers to have visited for physicals and health counseling needs. While in store, 71% were influenced to make a purchase after their clinic visit, with 45% purchasing over-the-counter medication and 40% purchasing personal care items.



Hispanic Shoppers

In the last year, 35% of Hispanic consumers visited a retail clinic, seeking services such as flu shots, health assessments and physicals. As many as 86% made a purchase after their visit to the clinic, with 55% purchasing OTC medicine and 47% purchasing personal care items.



Millennial Shoppers

And one in four millennials (26%) visited a retail clinic in the last year, primarily for treatments (49%), but also more likely than other shoppers to have visited for health screens, assessments, physicals and health counseling. Millennials are almost twice as likely to purchase personal care, food and cleaning supplies during their visit.



By the end of 2017, Accenture projects there will be more than 2,800 retail clinics, noting that this represents a 47% increase from 2014, when there were more than 1,900 clinics in the U.S.



According to a recent Nielsen study, nearly 20% of consumers in the U.S. say they’ve visited a retail health clinic in the last 12 months.