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Novo Nordisk partners with Paula Deen in new diabetes initiative


PRINCETON, N.J. — Danish drug maker Novo Nordisk is partnering with cooking show host Paula Deen to launch a campaign to help adults find ways to manage challenges associated with Type 2 diabetes, the company said Tuesday.

Deen and her sons, Bobby and Jamie, star in a series of videos as part of the Diabetes in a New Light initiative, in which Deen is sharing her personal diabetes story for the first time.

"I was determined to share my positive approach and not let diabetes stand in the way of enjoying my life," Deen said. "I'm excited to team up with Novo Nordisk on this initiative to show others that managing diabetes does not have to stop you from enjoying the things you love."

The initiative will include resources, such as recipes for dishes that are safe for people with diabetes but don't compromise taste, instructions on incorporating physical activity into everyday life, managing stress and working with healthcare providers.

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