Novo Nordisk wins design award for twistable needle

BAGSV?RD, Denmark Novo Nordisk has taken home an award for the design of one of its needles, the Danish drug maker announced.

Novo Nordisk won the Japan Industrial Design Promotion Organization’s Good Design Award in the “Society – Medical Equipment” category for NovoTwist, a new needle designed for use with the FlexPen insulin pen. The needle has a twistable attachment designed to make injection easier for diabetes patients.

The organization chose the NovoTwist from almost 3,000 entries. Previous award winners of the award, also known as the G-Mark Award, have included Apple, Toshiba, Toyota and Nintendo. Novo Nordisk won the same award in 2005 for the NovoPen 4.