Pa. Independence Blue Cross launches incentive program

PHILADELPHIA Independence Blue Cross now makes getting healthy more attractive by rewarding members for taking steps toward a healthier lifestyle through a new incentive program.

The Healthy Lifestyles Rewards program, a key part of Independence’s strategic efforts to help members take a more active role in their health, is designed to help employers make healthy behavior a priority for their employees. Through the program, members earn HealthPoints for registering, completing the online Personal Health Profile, exercising, visiting their doctors, getting preventive screenings, taking a smoke-free pledge, and talking with a Health Coach. Now in its initial launch phase, Healthy Lifestyles Rewards is underway with four large employer groups in southeastern Pennsylvania.

The program rewards members who are already practicing healthy behavior, while encouraging less proactive members to make healthy changes in their lives. As members earn HealthPoints, they can redeem them in the form of gift cards for up to $200 per year from hundreds of retailers, including stores, restaurants, and more.

Nearly 12,500 Independence members are currently piloting this program.