PDX, OmniChannel Health Media partner on patient diabetes education efforts


FORT WORTH, Texas — PDX and OmniChannel Health Media on Wednesday announced a new partnership that will offer PDX Manufacturer Services retail pharmacy network customers new options to engage and educate patients with diabetes and prediabetes. 


The two companies are working with commercial health insurers, digital health providers, manufacturers and the government to bring tools for diabetes prevention and management to pharmacy customers. 


“PDX is pleased to work with OmniChannel to bring a unique solution to our customers,” PDX VP pharmaceutical trade relations Steve Friedman said. “It enables pharmacists to reach select patients with relevant health information and education programs to help them live healthier lives.”


In addition to in-person education sessions, PDX and OmniChannel will be offering digital health education options for patients that might have a difficult time traveling to a local health education program. The in-person programs will be offered at local pharmacies in conjunction with local health organizations. 


“The shared goal of OmniChannel and PDX is to remove the barriers that have kept patients from getting the health education they need,” OmniChannel Health Media president and CEO Jonathan Jarashow said.  The primary barrier has been the lack of awareness regarding these programs. With their industry- leading pharmacy software, PDX is able to identify patients with diabetes or prediabetes and help them sign up for the free health education program best suited for them." 


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