Pfizer, EatingWell launch Lipitor For You mobile app

NEW YORK — Pfizer has partnered with EatingWell magazine to launch the drug maker's Lipitor For You "Recipes 2 Go" mobile application.

Pfizer — which began working with EatingWell in 2009, licensing the brand's healthy recipes for the Lipitor My Heart Wise website — said the "Recipes 2 Go" app offers consumers a variety of resources that can help patients manage heart health, including access to healthy recipes for appetizers, entrees, side dishes, snacks and desserts; a shopping list feature and tips on portion sizes and exercise. What's more, the app also includes a copy of the Lipitor $4 co-pay card where Pfizer Lipitor For You participants can save their unique ID number to always have their card on hand when refilling their Lipitor (atorvastatin calcium) tablets prescription.

"Taking a cholesterol-lowering medication like Lipitor is just part of the equation for maintaining a healthy lifestyle," said Greg Reeder, senior director, team leader, U.S. brands, established products business unit at Pfizer. "The healthy recipes from our partnership with EatingWell gives Pfizer another innovative way to educate patients on the importance of managing cholesterol."

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