PhRMA unveils new ads for ‘From Hope to Cures’ campaign

WASHINGTON — The Pharmaceutical Research and Manufacturers on Tuesday rolled out new advertising as part of its “From Hope to Cures Campaign,” sharing two patient stories that focus on the theme of “Achievable.”

 

The first set of print and digital ads star Ed, a colon cancer survivor, and other new print ads feature Roxanne, who has lived with heart disease and received a heart transplant. This is the fourth part of the “From Hope to Cures” campaign in 2016, with ads around “Hope,” “Courage,” and “Solvable” coming out this year. 

 

The campaign was launched in 2014 to highlight the value biopharmaceutical innovation provides to patients, society and the economy, PhRMA said.