Rite Aid launches new weight control program

12/30/2008

CAMP HILL, Pa. Rite Aid on Tuesday announced a new weight control program in partnership with its retail clinic partner Lindora and featuring fitness expert Denise Austin.

To help customers get fit and manage their weight in 2009, Rite Aid will offer the Rite Weight Plan developed with Lindora, a safe, tested and practical online weight loss program that can help participants lose as much as 10 percent of their body weight in just 10 weeks.

As part of the program, Rite Aid has published a 16-page Weight Management guide, which is available at no charge in all Rite Aid stores and at the online site. The guide gives examples of simple lifestyle changes patients can make to look and feel better, hints on how to eat healthy when eating out, facts about fat, a Body Mass Index calculator, and ways to help children develop healthy eating and exercise habits. The guide also features Austin giving her top 10 tips for making health and fitness a part of everyday routines, including fitness strategies, nutrition, and the importance of incorporating an activity you like into your workout. Austin also shares her seven-minute strength building routine, including step-by-step instructions and illustrations of seven different exercises.

The program also includes:

• Daily support via e-mails that educate and inspire to help participants stay focused and motivated;• a daily action plan to help keep track of meals and food intake, with space to record pedometer steps and personal accomplishments;• a Rite Weight Tracker for tracking weight every day with a personalized chart that changes to reflect participants' progress toward their goal weight;• food recommendations and menus so that participants have access to the "recommended foods" lists, which include carbohydrate counts and serving sizes. In addition, there are easy-to-follow sample menus that fit within Rite Weight Plan guidelines;• personalized question-and-answer sessions whereby participants may submit their own personal question and have it answered by a Lindora weight loss expert;• online interactive Web seminars led by Lindora weight loss experts;• audio messages from Lindora weight loss experts that provide information and inspiration;• Lindora Lifestyle Assessments to help participants find out if they are at risk for certain health conditions and discover what lifestyle changes you can make to counter those risks.

Rite Aid customers also can enter a sweepstakes to win a day with Austin. Four customers and their guests will win a three-day, two-night luxury spa getaway at the Lansdowne Resort in Lansdowne, Va., where they will be treated to lunch, spa treatments and workout sessions with Austin.

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