Roche Diabetes Care announces unique coaching program for diabetes educators

7/1/2009

INDIANAPOLIS Roche, the maker of Accu-Chek blood glucose monitoring systems and insulin pumps, announced the latest component of its Behavior Change through Patient Engagement program.

Creative Coaching is an advanced educational program that fights the growing epidemic of diabetes by improving dialogue between diabetes educaters and their patients.

"As the world leader in diabetes diagnostics, we truly appreciate the efforts of educaters and other healthcare professionals who help their patients lead healthier lifestyles," said Luc Vierstraete, SVP and general manager Roche Diabetes Care North America. "They represent the front lines in the fight against poorly managed diabetes and its devastating effects. These professionals are already so adept at the science of diabetes -- this program helps them with the art of patient engagement."

Creative Coaching is just one part of the Behavior Change through Patient Engagement program. Other elements include education to healthcare professionals on psychological barriers to self-care; direct-to-patient education that helps adults, children and teens make self-management easier; and simple, paper-based tools that help patients discover how the actions they take matter.

"A worldwide strategic objective for Roche is to 'Enable Diabetes Management,'" Vierstraete said. "We take this very seriously -- in the United States alone, we have invested more than $14 million in the overall campaign. By locking arms with these dedicated healthcare professionals and providing them with a forum to improve patient self-care, we feel certain this can be achieved."

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