RxWiki launches beta version of mobile pharmacy app

AUSTIN, Texas — The makers of a new smartphone app say it will synchronize engagement between pharmacists and patients through mobile devices, social media, websites and printed media.

RxWiki announced Friday the beta release of Mobile+, a customizable mobile application that delivers medication information, news and alerts to patients' smartphones. The app is currently available for Android devices and will soon be available for Apple devices.

"With millions of patients searching for health information on their smartphones, there is a major opportunity for pharmacists to connect with patients outside the pharmacy," RxWiki publisher and CEO Donald Hackett said. "RxWiki Mobile+ enables pharmacists to prescribe trusted information to patients on any digital device, at any time, wherever they are."

Features include integration of the pharmacy's branding within the app, a touch-to-call option to dial the pharmacy's telephone number and news feeds customizable by health condition.

According to Pew Internet research, 1-out-of-every-3 minutes spent online is on a smartphone, and research2guidance estimates that within two years, about 500 million people worldwide will be using healthcare mobile apps.

"The rapid adoption of mobile devices gives community pharmacists another opportunity to improve medication therapy management and reduce costs," Hackett said. "RxWiki's Digital Pharmacist network members can ensure their patients receive trusted, consistent information throughout the medication delivery experience provided by RxWiki Mobile+."