Scott appointed CEO of TargetRx

HORSHAM, Pa. Craig Scott has been appointed as president and chief executive officer of TargetRx, where he will also be joining the board of directors. Scott will assume this position immediately and take the place of founder Michael Luby. TargetRx helps pharmaceutical clients with marketing and sales programs.

Scott has a wide range of experience in pharmaceutical marketing, sales and general management. Prior to joining TargetRx, he was the president of Catalina Health Resource division of Catalina Marketing Corporation from 2004 until November 2007, where he led the company into a leader of direct-to-patient communication services in pharmacies.

“We are pleased to have established TargetRx as the only company to enhance pharmaceutical sales force and marketing effectiveness by helping clients to measure, manage and improve performance against the key drivers of physician prescribing behavior. I am confident Craig’s proven leadership abilities will propel the company into its next phase of growth,” said Luby. “I believe his wealth of experience in the pharmaceutical services industry, combined with his energy and vision, will be great assets to the future success of TargetRx.”