Sears kicks off Blue Blogger Crew in line with CES

LAS VEGAS — With the Consumer Electronics Show approaching, Sears is launching a social media initiative designed to give bloggers early access to consumer electronics information and provide readers with the latest technology news.

Sears' consumer electronics division said Monday that it would kick off the Sears Blue Blogger Crew by providing the bloggers with tools to access, attend and blog live from CES 2011. The bloggers will have access to the Sears consumer electronics team, early announcements and industry events. The company is allowing bloggers to apply to become members at MySears.com.

A group of five bloggers will attend the show, including GearLive.com blogger Andru Edwards, WiredPRWorks.com blogger Barbara Rozgonyi, LittleTechGirl.com blogger Kris Cain, LockerGnome.com blogger Kelley Clay and Stop, Drop and Blog blogger Jenna Hatfield.

“The Sears Blue Blogger Crew allows our customers to hear directly from their peers regarding product news and events, beginning with activities at CES and then leading into additional announcements during the year,” Sears Holdings president for consumer electronics Karen Austin said. “Our hope is that as the members of the Sears Blue Blogger Crew share their passion for consumer electronics via their social communities, they also will excite others to be more active online in sharing their own thoughts and opinions on consumer electronics industry news.”