Solera Health and higi team up to tackle diabetes
PHOENIX — Solera Health, a provider of integrated chronic disease prevention services, today announced that it has entered into a strategic partnership with higi, the owner of the largest FDA-cleared, retail-based, self-screening network and consumer engagement platform in North America.
Solera will leverage the higi retail network to identify consumers that are at risk for developing Type 2 diabetes and work to help enroll them in the National Diabetes Prevention Program that best works for them. higi currently offers nearly 11,000 health stations in food, drug and mass market retailers nationally with locations within five miles of 78% of the U.S. population.
Solera aims to continue expanding its national delivery network by identifying community resources with the capacity to deliver the DPP in locations where people live, work, pray and shop. Tens of millions of Americans are currently eligible for the DPP as a covered medical benefit paid through their insurance company or employer. Medicare beneficiaries will also be eligible for Medicare DPP services delivered in community settings in 2018. Grocery stores and pharmacies offer an opportunity for engagement and education and reaching consumers in these convenient retail locations will form part of the company’s engagement strategy moving forward.
“Solera’s partnership with higi provides immediate access to millions of consumers who can conveniently determine their risk for Type 2 diabetes and have the opportunity to enroll in the DPP,” said Brenda Schmidt, CEO of Solera Health. “As Solera continues to expand our community-based DPP delivery network into the retail, grocery and pharmacy space, the higi relationship will prove beneficial for driving qualified leads for DPP program engagement and enrollment.”
The partnership between higi and Solera will also enable higi’s retail partners to interact meaningfully with their consumers. By providing the setting where their customers can access DDP retailers will encourage them to return to store locations repeatedly. This level of deep engagement is expected to have a positive effect on long-term customer relationships.
“higi is best positioned to help our retail partners deliver turnkey, scalable chronic condition prevention programs, starting with DPP, which will drive shopper engagement and contribute to their bottom line,” said Jeff Bennett, CEO of higi. “We are excited to partner with Solera as they scale their innovative approach to scaling the Diabetes Prevention Program nationwide.”