Study finds home delivery of prescriptions increases generics sales

NEW YORK Patients are more likely to use generic drugs if they get them from home delivery pharmacies rather than retail pharmacies, according to a study by pharmacy benefit manager Express Scripts, which operates a home delivery service.

The study found that patients using Sanofi-Aventis’ Ambien (zolpidem) or a generic version of the drug were 34 percent more likely to pick the generic version if they received it by home delivery.

“Financial incentives are important but not enough to realize the full money-saving potential of therapeutically equivalent generics,” study author Emily Cox said.