Take Care picks first agency of record

CONSHOHOCKEN, Pa. Take Care Health Systems, which is owned by Walgreens, has selected Butler, Shine, Stern & Partners as its first marketing agency of record.

The Sausalito, Calif.-based marketing communications firm will develop Take Care’s brand and creative advertising to communicate with key audiences.

“After a three-month national agency review, we are proud to bring on BSSP as our marketing agency of record,” stated Heather Helle, chief operating officer for Take Care. “BSSP is a remarkable firm with an expansive range of capabilities. As we continue to grow, BSSP will provide the framework and support to effectively communicate our visionary brand to current and potential colleagues, patients and industry leaders.”

Jones Lundin Beals, agency search consultants, led the request for proposal and agency review process for Take Care.

Take Care currently manages 146 clinics at select Walgreens stores in 15 cities throughout 13 states. It plans to operate more than 400 clinics by the end of 2008.