Uecker appointed to evp position at MediZine

NEW YORK MediZine has appointed Bob Uecker to the brand new position of executive vice president of business development retail marketing.

Uecker has decades of experience in pharmacy marketing and operations and MediZine will use his knowledge to expand its marketing programs in pharmacy and at other point-of-care venues. He has previously worked for Catalina in its health resource division and was a founder of the LDM Group.

“I'm excited to work on expanding MediZine's position in this dynamic environment,” Uecker said. “Today, the pharmacy arena is heavily interconnected between benefit managers, doctors and retail clinics. We see new ways of employing educational marketing programs at the point-of-care to the benefit of both the consumer and the healthcare professional.”

"Bob's decades-long experience of being in-the-seat from a pharmacy operations standpoint gives him a unique vantage point and understanding of the challenges in pharmacy today," said Traver Hutchins, chief executive officer and president of MediZine.