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Wyeth launches ‘Yes, Advil’ pain reducer advertising campaign


MADISON, N.J. Wyeth Consumer Healthcare on Thursday announced the launch of its new Advil advertising campaign: “Yes, Advil.”

The campaign, which features both national and regional print and broadcast advertising, encourages consumers to say ‘yes’ to Advil  by reminding them that Advil is proven strong and effective at treating multiple pains including headaches, backaches, muscle aches and joint pains.  

“Consumers can trust that they’ll find the relief they need for multiple pains when they choose Advil, allowing them to pursue the activities they are really passionate about without worry,” said Christopher Rich, VP, analgesics marketing, Wyeth Consumer Healthcare.

The creative concepts for the new campaign, developed by New York-based agency Grey Group, feature men and women pursuing their passions without pain:  a mother spending time playing with her child; a wife doing the tango with her husband; and a couple enjoying their time together, hiking in the woods.  

Television advertising includes 30- and 15-second spots featuring two executions—the first execution aired the week of Nov. 17, and the second execution began the week of Nov. 24.

Ads are running nationally on several broadcasts and cable outlets, including ABC, CBS, FOX, USA, TBS, TNT, Lifetime, HGTV and others, in support of popular programs such as Survivor, How I Met Your Mother and Dancing With The Stars. Additional exposure is occurring through advertisements on The Today Show, Good Morning America, as well as network evening newscasts.

In addition to television advertising, the campaign is appearing across radio, print and online media, as well as in-store and consumer promotions, the company stated.Print outlets featuring “Yes, Advil” advertising include Better Homes and Gardens, Good Housekeeping, Redbook, Cooking Light and National Geographic.

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