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05/29/2020

Plink aims to freshen dishwashers, drinkware

Plink, known best for its garbage disposal freshener and drain fresheners, is diving into new territory.

The company is launching two new products — a Dishwasher Freshener and Rinse Aid, and Drinkware Descaler and Cleaning Tablets.

“Our Plink products have dominated the off-shelf space for several reasons: They are easy and fun to use, they’re a tremendous value, and most importantly, the results are real,” Tony Cronk, the president of Summit Brands, the parent company of Plink said. “Our sales numbers tell the story: up four times in just the last few years, capturing new loyal buyers and driving basket growth nationwide. And we know that buyers who have come back to Plink, again and again, will be excited to find the product line expanded to include dishwashers and drinkware.”

From the Dishwasher Freshener and Rinse Aid, users can expect to find a unique multi-agent that combines freshening with spot prevention. Featuring a fragrance, the freshener deodorizes for up to 60 wash cycles and is formulated with surfactants to help both dishes and glassware come out dry and spotlessly clean.

On the other hand, the Drinkware Descaler and Cleaning Tablets combine heavy-duty cleaning and convenience without any scrubbing. Designed to eliminate odor and dissolve tough stains and mineral build-up on coffee machines, water bottles and travel mugs.

Both products, which are made in America, also contain Bittrex to deter ingestion and help keep children safe, the company said.

Those interested in picking up Plink’s new products can do so at Walmart, Menards, Bed Bath and Beyond, and Amazon.com, as well as other national retailers.  

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