Poise Ultra Thin Pads with Wings tackles bladder leak worries

Consumers with bladder leaks are the target audience for a brand-new launch from Poise.

The Neenah, Wis.-based company’s new Ultra Thin Pads with Wings, which are its thinnest pads to date, have an option for stay-in-place wings and guarantee users a 100% clean, dry and fresh protection from bladder leaks, the company said.

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“Nearly half of all moms feel forced to miss out on fun with family and friends because of bladder leaks. Poise believes this is unacceptable and is providing a product that allows all women to be their true selves,” said Paige Chapman, Poise senior brand manager. “That’s why after these last two years, we’re inviting women to step out and actively pursue summer fun, knowing they have the fresh protection of Poise Ultra Thin Pads with Wings.”

Designed to wick away moisture and odor for all-day protection, the brand’s newest launch helps keep women 10 times drier from bladder leaks, the company said.

In addition to unveiling its new product, Poise announced a partnership with Jade Roper and Carly Waddell, co-hosts of the Mommies Tell All podcast, who will share honest conversations with all women about experiencing and overcoming bladder leaks.

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“Carly and I launched our Mommies Tell All podcast to put all mom-life topics on the table, so no woman feels alone, and part of that conversation includes bladder leaks,” Roper said. “We all struggle behind the scenes, which is why it’s so important that Poise is helping shatter stigmas and encouraging dialogue around real, daily motherhood experiences like bladder leaks.”

Currently, Poise Ultra Thin Pads with Wings, which also come without wings, can be found in an assortment of absorbencies and pack sizes.