Convenience is King
Besides freeing pharmacists, many technology and automation companies are helping pharmacies deliver the convenient experience that consumers are demanding.
Bell and Howell, based in Durham, N.C., is making headway with QuickCollect Rx, an automated solution that simplifies the prescription pickup process. When their prescription is ready, customers receive an email or text message with a bar and pin code that allows them to retrieve and pay for their prescription at an automated kiosk. They also can request a consultation.
“While we’re speeding up the pickup process, customers can quickly pick up their prescriptions, pivot over for consultation if needed, and then be on their way,” said Brian Irish, Bell and Howell vice president of marketing.
Cincinnati-based Bavis Drive-Thru also is creating a more convenient experience for patients, as well as pharmacists.
“With our audio system and a VoIP phone system, the patient and pharmacist are connected. The pharmacist also can do a conference call with the patient’s physician. The patient can conference the pharmacist in at the pharmacy, instead of the pharmacist coming up to the drive-through window,” said Bavis president William Sieber.
Bavis’ latest product is the Drive-Thru Vittleveyor, a very large carrier that can transport prescriptions and large OTC items.
Convenience isn’t only for patients, though. Uniweb, based in Corona, Calif., has a slot system for shelving that’s meant to make the pharmacy workplace more efficient, offering flexibility for maintaining high inventories of products.
Bill Bender, Uniweb vice president of sales and marketing, said that in many pharmacies, products are stacked high because the staff doesn’t have time to unload the products, unsnap a shelf from a slot, reposition it, and put the shelving back on.
“Our slot wall system is 1 inch on center. It is a metal panel without those individual slots. It has a horizontal channel that runs across the width, and the shelves slide into those channels,” Bender said. “It’s a lot easier to adjust shelves as inventory increases.”
Tackling Logistics Hurdles
When it comes to business operations, cash flow problems can put a dent on the clinical services that pharmacies want to provide.
Libertyville, Ill.-based Pharma Logistics provides reverse pharmaceutical distribution services, including its Traditional Credit Program and Rapid Credit Program, both designed to bring a cash influx into pharmacies. The difference between the programs is the speed at which the pharmacy receives reimbursement. The pharmacy will receive cash within 14 days of the pharmaceutical products arriving at Pharma Logistics’ processing facility with the Rapid Credit Program.
“These programs are designed to accelerate credit flow from the expired pharmaceutical products that are nonviable to the retail space and turn it into working capital again,” said Jeffrey Swanson, head of retail sales. “If pharmacies receive an influx of cash from expired products, that allows them to reinvest into their pharmacy, whether that’s through technology or reinvesting back into their point-of-sale merchandising to drive customers in.”
Beyond cash flow, as pharmacies expand clinical services, they need to better manage their receivables. Lari Harding, vice president of strategy and marketing at Inmar Intelligence, based in Winston-Salem, N.C., believes that as pharmacies expand their scope of services, they must connect to the “technology ecosystem of the healthcare system” to communicate with other providers, do medical billing and facilitate contractual relationships.
Inmar Intelligence is developing technology designed to help pharmacies have a cohesive view into the financial flow of the prescriptions dispensed to a patient and the medical services they provide to them.
“There are different medical billing solutions and pharmacy dispensing systems that pharmacies are using,” Harding said. “We will integrate with whatever platform using industry-standard EDI-based billing methods they’ve chosen to run their operation, and we bring the data back for our customers so they have an accurate picture of their receivables, what they are owed, and what their activity was. They can see it in a way that helps them better manage their business.”