Publix supports Hurricane Sally relief efforts via register donation program

In the wake of Hurricane Sally, Publix is doing its part to help those who have been affected by activating a register donation program that gives both shoppers and associates the opportunity to aid those who need it most.

Shoppers are able to donate any amount they desire by adding it to their grocery total when checking out in stores throughout the Jacksonville, Fla.-based retailer's central and northern Florida, southern Alabama and southern Georgia locations, as well as both of its Hilton Head and Beaufort, S.C., stores.

Donations will be channeled through the American Red Cross to support its disaster relief efforts, the company said.

“In times of need, our customers and associates are always looking for ways to help,” Publix’s director of community relations Dwaine Stevens said. “Our register donation program offers an easy way for our local communities to provide financial assistance to those impacted by Hurricane Sally.”

In addition, through its Super Market Charities, Publix also donated $100,000 to American Red Cross’ and United Way’s relief efforts in the affected areas.