Since its founding in 1991, family- and minority-owned Total Resources International has become a leading manufacturer of first aid and emergency preparedness items. Drug Store News caught up with Geolyn Gonzalez, vice president of sales and marketing, at the Walnut, Calif.-based company to discuss its growth, its brands and what it sees as the future of first aid and emergency preparedness.
DSN: A lot of your brands are focused on preparedness and first aid — two areas that have grown during the pandemic. What are some of your most popular preparedness-focused products and how do they meet consumer demands?
GG: The global pandemic created a surge in demand for first aid, shifting consumer shopping behavior. We’re learning that consumers want products with clear, defined benefits to complement their lifestyle.
Strict regulations ensuring employee safety has created a higher demand for first aid in the workplace. The rise in demand is also a result of the influx of injuries on site. Be Smart Get Prepared 351-piece ANSI/ISEA First Aid Kit is our best seller and can be found at Sam’s Club.
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The emergence of e-commerce has made first aid more accessible for consumers who prefer to self-medicate and treat injuries at home. Be Smart Get Prepared 100-piece First Aid Kit is an Amazon best seller with great value for under $10.
The evolution from traditional wound care to advanced and active wound care products puts SILVEX Nano Silver Wound Gel in a great position in the market, as antibacterial products are highly sought after.
More people and families with active lifestyles have a growing need to be prepared outdoors and are looking for products to fulfill that need. During the pandemic, people had no choice but to adventure outdoors for an escape. Be Smart Get Prepared Happy Explorer 265-piece Outdoor First Aid Kit is what a family of adventurers need for their next excursion.
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DSN: How does your SILVEX brand play into the growing interest in immune-boosting products and proactive health?
GG: SILVEX Nano Silver products are the first line of defense in promoting optimal health for individuals and families. SILVEX Nano Silver products address consumers’ health from the inside out. SILVEX Wound Gel and Wound Wash boost prevention outside the body by inhibiting infection from bacteria (MRSA, VRE, staph, etc.) and treating cuts, lacerations, first- and second-degree burns, sunburns, and abrasions. The Nano Silver Immuno Boost and Immuno Drops strengthen the immune system by clearing a path for probiotics to optimize gut health.
DSN: What do you think are the big opportunities in first aid for your company?
GG: The biggest opportunity is to make first aid relevant through education. Our purpose and intent is to change the mindset of consumers to be proactive instead of reactive. This is our legacy … Be Smart Get Prepared.