Quest Products acquires burn, sun care brands from Welmedix
Quest Products has grown its portfolio with a recent acquisition. The Pleasant Prairie. Wis.-based company has acquired the SunBurnt and First Degree brands of burn and sun recovery products from Welmedix Consumer Healthcare.
The company said SunBurnt’s products, which are stocked by such national retailers as Walgreens, CVS Pharmacy and Rite Aid, are the top-selling items in the sun recovery segment of the sun care category. The brand and First Degree join Quest’s brand lineup, which includes OraCoat, Clinere, Alocane, ProVent, AlcoHawk and Copper Fixx.
"We are very pleased to add SunBurnt and First Degree to our portfolio of category-leading brands," Mike Brennan, president of Quest said. "These brands offer unique solutions for consumers in selfcare treatment of burns and sunburns, and we are excited to offer these products to our retail partners and expand the distribution domestically and internationally."
Welmedix president Bruce Lifka said, “We are happy to have these brands move to the Quest portfolio where they can grow to their full potential. Quest has shown great success in growing brands from infancy to market leadership.”
Quest Products is a portfolio company of Promus Equity Partners.