Raissa Yame debuts makeup line

Raissa Yame, a beauty brand dedicated to celebrating the richness of black culture and heritage, is unveiling a range of products that are affordable and centered around the nourishing properties of organic shea butter. 

The company’s flagship product line features organic shea butter sourced from sustainable cooperatives in Burkina Faso, West Africa, ensuring fair trade practices and empowering local communities, the company noted. 

“We believe in the transformative power of self-care and the importance of using ingredients that honor our heritage,” said Raissa Yame, founder of Raissa Yame Beauty. “With organic shea butter at the heart of our products, we are proud to create a brand that empowers individuals to embrace their natural beauty while supporting sustainable practices.”

Raissa Yame beauty is now available for purchase on www.raissayame.com and at select retail partners across the country.

Rooted in tradition and inspired by the vibrant beauty of the African diaspora, Raissa Yame harnesses the natural benefits of shea butter, a time-honored ingredient known for its moisturizing, soothing and healing properties, the company said. The products are made in Italy.

Product range includes non-sticky, hydrating lipgloss with a glaze effect technology; minted matte lipsticks and ultimate 2-in-1 concealer+ foundation. Each product is formulated with a blend of natural ingredients, free from harmful chemicals and additives.

"Raissa Yame is committed to promoting inclusivity in the beauty industry," the company said. "We celebrate all skin tones, providing high-quality products designed to enhance and elevate the beauty of Black individuals."

The brand said it is dedicated to environmentally responsible practices. "All packaging is recyclable, and we prioritize eco-friendly sourcing and production methods."