Randob Labs acquires Bacitraycin Plus, Zinc Oxyde Plus
Randob Labs is adding two well-known brands to its portfolio. The Cornwall, N.Y.-based com-pany has acquired the Bacitraycin Plus line of first aid antibiotic ointment products and skin rash treatment Zinc Oxyde Plus.
“We are thrilled to add these consumer-loved brands into our first aid portfolio,” said James Creagan, President of Randob. “These brands fit in perfectly with our strategy of acquiring heritage brands with a loyal consumer base that can see improved retail distribution with the attention Randob Labs can pay to the brands and working with our partners at The Emerson Group. Bacitraycin Plus and Zinc-Oxyde Plus complement our popular first aid brands Sting- Kill and Chiggerex. Just like our acquisition of the venerable Balmex brand in 2018 and Chiggerex and E-R-O in 2019, we are proud to bring brands consumers love to more retail shelves.”
[Read more: First aid category remains ready for anything]
Bacitraycin Plus us a single-antibiotic ointment that is often used because of its low allergen risk as compared to double and triple antibiotics. The brand has two primary products — Origi-nal Bacitraycin Plus with aloe and Bacitraycin Plus Maximum Strength with aloe and pramoxine as a topical pain reliever.
Zinc Oxyde Plus is used as a barrier and treatment for adult rashes and chafing. It contains zinc oxide and menthol as active ingredients, as well as calamine and vitamins A and D.
The company said there would be no disruption to the current supply of the brands, and that it would be building national marketing campaigns around them to drive consumer awareness and sales. Bacitraycin Plus and Zinc Oxyde Plus are accired in such retailers as Walgreens, Mei-jer, Shop Rite, Giant Foods, Stop & Shop, Food Lion and Hannaford.