Albertsons launches new Signature Reserve line

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Albertsons launches new Signature Reserve line

By Antoinette Alexander - 05/31/2018
BOISE, Idaho — Albertsons announced on Thursday that it is expanding and elevating its Own Brands portfolio with the new Signature Reserve line of products.

The initial launch of Signature Reserve is seven flavors of ice cream featuring globally-sourced ingredients. Flavors include Brazilian Guava Cheesecake, Madagascar Vanilla, Colombian Cold Brew Caramel, Bourbon Maple Blondie, Indian Cardamom Pistachio, Caramel Apple Chai, and Belgian Chocolate Almond. These ice creams are available now at Albertsons stores across the country.

The company plans to introduce additional new Signature Reserve products in other categories throughout 2018, including pasta and pasta sauces imported from Italy, single-origin packaged coffees from Sumatra and Nicaragua, and four varieties of hand-picked loose leaf tea.

“We scour the earth for ingredients and unique flavors that meet the exacting standards of Signature Reserve. Products earn the Signature Reserve label only after a rigorous selection process, which includes scrutiny by our culinary professionals and expert merchants for top quality craftsmanship,” said Geoff White, president of Albertsons Own Brands.

Signature Reserve joins the company’s lineup of Signature brands, which generates nearly $6 billion in sales and across more than 400 categories. Signature brands includes Signature Café, Signature Farms, Signature Care, Signature Select, and the newly introduced Signature Reserve. The company expects to add more than 600 new Signature products in 2018.

The Signature brands are part of Albertsons’ portfolio of exclusive Own Brands, which also includes O Organics, Lucerne and Open Nature.