Albertsons' Open Nature brand expands compostable, bamboo offerings

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Albertsons' Open Nature brand expands compostable, bamboo offerings

By Sandra Levy - 04/03/2019
Albertsons’ Own Brands is unveiling compostable and earth-friendly products in the popular Open Nature brand.

Coinciding with the beginning of Earth Month, the company is debuting an array of compostable items including an “eco picnic” family of BPA-free plates, bowls, cutlery, straws, cold cups, and hot cups. Each is certified compostable by the Biodegradable Products Institute, which guarantees products are tested and verified according to scientifically based standards. All components are made of plant-based material certified compostable in industrial composting facilities.

“The driving belief behind our Open Nature brand is that people want high-quality, minimally processed products that are carefully crafted using thoughtfully chosen materials you can trust,” Own Brands president Geoff White said. “That’s why our customers will love these new Open Nature items. They know that a product’s lasting effects extend beyond its performance and value. They care deeply about its impact on the environment.”

Each new item in the expanded Open Nature brand boasts distinctive environmentally friendly attributes, giving them a unique sustainability story for shoppers to discover and appreciate. These attributes include tree-free, BPA-free, plastic-free, and made from plant-based materials.

"We’re especially proud of our picnic products because they not only bring us back to the roots of our brand, but they also allow people to enjoy nature without having a negative impact on it,” White said.

Other compostable additions to the Open Nature brand include garbage bags, lawn & leaf bags, and food scrap bags, with more compostable products planned for the line in coming months.

Additionally, Open Nature is introducing Bamboo Facial Tissue, Bamboo Washable Rayon Towels, and Bamboo Bath Tissue. Bamboo, which is a grass rather than a tree, is easily renewable because it grows quickly and matures in only three years. It takes up less land, uses less water than trees, and requires zero pesticides to grow. In addition, bamboo reduces soil erosion and greenhouse gases while capturing more carbon dioxide from the atmosphere than trees or cotton, the company said.

Open Nature Bamboo Washable Rayon Towels can be rinsed and reused up to 100 times, while the Open Nature Bamboo Bath Tissue and Facial Tissue are soft, strong, and fragrance-free, the company said.

Along with Open Nature’s compostable offerings, Albertsons’ O Organics line of USDA-certified organic products has recently added compostable coffee pods to its collection of coffees. The pod itself is 100% certified compostable and made from renewable, plant-based materials like corn, beets, and bamboo.

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