CVS Pharmacy expands CarePass program

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CVS Pharmacy expands CarePass program

By Sandra Levy - 08/05/2019
CVS Pharmacy is rolling out its CarePass program nationally. The first loyalty and membership program that offers free national pharmacy delivery on eligible prescriptions, CarePass members receive a multitude of benefits when they join for a $5/month month-to-month membership or the discounted annual membership fee of $48.

Benefits include free delivery on qualifying prescriptions and most CVS.com purchases, as well as free 1 to 2 day delivery on qualifying prescription drug orders with prescriptions delivered to homes. Free 1 to 2 day delivery is also available for eligible purchases on CVS.com with no minimum order required.

In addition, customers also have access to a 24/7 pharmacist helpline, which allows members to speak live with a pharmacist who has secure access to their prescription history with CVS Pharmacy. The pharmacist will be able to answer questions about the customer's medications on-demand and refer them to any additional tools, resources or services that could be helpful.

Additionally, customers will get special discounts on CVS Health brand items. Members enjoy a 20% discount on eligible CVS Health Brand products in-store and online at CVS.com, including over-the-counter medications, vitamins and supplements, as well as personal care items. The benefit is available on the customer's ExtraCare card and ready to use in-store or at CVS.com.

As a thank you to members, CarePass currently provides a monthly promotional reward that can be used on many items in the store or online. Members receive a monthly $10 CarePass promotional reward that can be used on many items in-store and online at CVS.com. The CarePass promo reward is automatically added to the customer's ExtraCare card at the beginning of each monthly cycle and expires at the end of the monthly cycle.

CarePass members also enjoy a variety of surprise perks and bonus offers made available at key times throughout the year; for example, members recently received a complimentary sports physical at their local MinuteClinic. The program will continue to evolve to include additional services and exclusive offerings in the future.

"We are thrilled to expand CarePass nationally, bringing simplified value to our customer while making it easier for them to care for themselves and their families," CVS Health executive vice president and CVS Pharmacy president, Kevin Hourican said. "Initial customer response has exceeded our expectations with members utilizing the program's full benefits and becoming more engaged across all of our digital offerings."

"The results from our previous launch in select markets, show that CarePass appeals to a broad consumer audience, 20% of whom are millennials. The simplified value and access to service is delivering an enhanced customer experience that has resulted in a 15-20% average increase in purchases after a member joins," he said.

To become a member and take advantage of CarePass benefits, customers can sign up for CarePass by enrolling in-store or visiting CVS.com/carepass.