Dollar General, Nielsen strengthen strategic partnership

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Dollar General, Nielsen strengthen strategic partnership

Dollar General and Nielsen are looking to take their professional relationship to the next level. The retailer announced that together, both companies will broaden the application of Nielsen's insights and solutions, to better support Dollar General's strategic initiatives and in-market activation.

"We highly value our relationship with Nielsen and the work we do together to help Dollar General customers save time and money, every day," Jason Reiser, chief merchandising officer at Dollar General, said. "Through data-driven decisions, our work with Nielsen has allowed us to stay laser-focused on our business goals, turn information into action and fuel our success in today's complex retail environment."

Throughout the past 14 years, the Goodlettsville, Tenn.-based retailer has looked to Nielsen as a trusted partner to support its merchandising and marketing initiatives, which have driven the company's growth in the marketplace, the company said.

"We are proud of our long-standing partnership and look forward to expanding our relationship to support Dollar General's continued growth and evolution." Jeanne Danubio, EVP of retail for lead markets at Nielsen, said.

This expansion of services strengthens Nielsen's position as the analytics authority for dollar channel retail outlets as it currently covers metrics for 90% of the total U.S. dollar channel market, the company said.