Food Lion’s charitable foundation helps fund mobile grocery markets

Food Lion’s charitable arm, The Food Lion Feeds Charitable Foundation, has donated $100,000 to help fund two mobile grocery markets in North Carolina’s Charlotte and Greensboro communities.

Recipients The Bulb and Mobile Oasis were awarded the grants in conjunction with the University at Buffalo research team’s Veggie Van Project, which studies the long-term impact access to fresh produce has on eating habits and nutrition, the company said.

“This generous grant from the Food Lion Feeds Charitable Foundation will enable us to increase access to healthy, nutritious food, while also gathering learnings to help inform us moving forward,” Lucia Leone, the assistant professor of community health and health behavior in UB’s School of Health and Health Professions, said. “We want to know if having these mobile markets in communities that have limited access to fresh produce leads to changes in what people are eating.”

The Salisbury, N.C.-based retailer’s foundation also has been studying the work of mobile produce markets as a way to help make a larger impact on food insecurity in the towns and cities it serves.

“The Food Lion Feeds Charitable Foundation proudly partners with Food Lion Feeds to fund these two programs in support of our hunger-relief mission,” Adam Bass, the president of the Food Lion Feeds Charitable Foundation said. “Not only will this work allow us to bring more healthy food to people in underserved communities in North Carolina, but it will provide important information on whether mobile markets work and in what settings.”