Giant Direct, Powered by Peapod hits 100 locations

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Giant Direct, Powered by Peapod hits 100 locations

Giant Food Stores announced that its online grocery service that offers both pick-up and delivery is expanding its reach.

Giant Direct, Powered by Peapod is now available at 100 of the retailer’s locations, including Martin’s Food Markets under the Martin’s Direct banner across four states, the Carlisle, Pa.-based company said.

“As our customers become more and more interested in ordering groceries online, it’s critical that we offer a solution that exceeds expectations, and Giant Direct is that solution,” Nicholas Bertram, the president of Giant Food Stores said. “Not only does Giant Direct allows us to meet the needs of our customer through a simple, easy-to-use and personalized digital experience, it positions us for future success in the ever growing digital landscape.”

To celebrate the opening of the 100th store offering Giant Direct, the retailer’s president, Nicholas Bertram and store manager, Tim Dinsmore, will host a ribbon-cutting ceremony.

In addition, Giant is set to present a $1,000 donation to Project Share, which is an organization that provides groceries and other essentials to more than 1,000 local families in need each month.

“Giant Direct has had fantastic feedback from customers and that’s largely due to the team of Giant associates who’ve worked diligently to bring Giant Direct to market,” added Bertram. “I’m incredibly proud of the team that has helped us reach this milestone in our e-commerce program and look forward to the continued success of Giant Direct as we continue the rollout and enhance the experience.”