H-E-B adds chief digital officer to c-suite

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H-E-B adds chief digital officer to c-suite

By Michael Johnsen - 05/15/2018
H-E-B late Monday announced the appointment of Jag Bath to the newly created position of chief digital officer, overseeing all of the company's digital products and services.

The appointment was made as H-E-B continues to rapidly expand its omnichannel offerings across the state.

Bath will continue in his current role as CEO of Favor Delivery, the on‑demand delivery service founded in 2013 that is now a wholly-owned subsidiary of H-E-B. In his dual role, Bath will report to H-E-B COO Martin Otto.

"Jag is a leading national figure in the digital space and this appointment reflects the central importance of building out H-E-B's omnichannel service to meet customers' evolving needs and expectations," Otto said. "Our primary goal is to enable our customers to shop, pay for and receive their products in whatever way they choose – all while delivering an exceptional customer experience."

"The investment we are making is reflective of the importance of building out new digital products and services to complement H-E-B's world-class brick-and-mortar stores," Bath said.

In addition to Favor, H-E-B recently has invested in HEBtoyou Delivery and H-E-B Curbside, which is available in more than 100 locations and is on track to reach 200 locations in 2018.

HEB.com also offers customers the ability to order and ship grocery, drug store and general merchandise products to 48 states and military bases worldwide.

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