H-E-B names head of digital products

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H-E-B names head of digital products

By David Salazar - 08/21/2018
H-E-B has named Mike Georgoff its chief product officer, H-E-B digital, the company announced recently. In his role, Georgoff will help drive the omnichannel growth by heading up the digital-product strategy, design and development, the San Antonio, Texas-based retailer said.

“This is an industry-leading company that is strategically positioned to deliver a cutting-edge digital experience to customers,” Georgoff said. “I am thrilled for the opportunity to join such a talented team focused on bringing innovation, growth and success to H-E-B.”

Georgoff, who will report to H-E-B chief digital officer Jag Bath, was most recently chief product officer at Austin, Texas-based digital marketing firm Main Street Hub. He also previously held positions at Redbox and RetailMeNot, working to grow them from early-stage businesses to larger, public companies.

The appointment of Georgoff comes as H-E-B makes investments into enhancing its digital offerings, including its acquisition of on-demand delivery service Favor and its rollout of H-E-B Delivery and H-E-B Curbside, which is set to hit 165 stores in 2018, according to H-E-B.

“Mike is a highly respected veteran of product development in the digital space and someone with his expertise strengthens our commitment to building out H-E-B’s omnichannel services,” Bath said. “He has a proven track record leading successful product and design teams, which puts him in a position to help us build the ultimate digital experience for our customers to go along with the unparalleled service of our world-class stores.”

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