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Harris Teeter to match shopper donations for Hurricane Florence relief

Many retailers are stepping up to help communities affected by Hurricane Florence, and Harris Teeter just added itself to the list.

The Matthews, N.C.-based company announced a pledge of up to $125,000 to the American Red Cross, who is currently supporting affected communities by providing relief supplies, emergency response units and personnel.

Harris Teeter also will match shopper donations, made inside its stores until Sept. 30.

“We are rallying our community and vendor partners as well as our valued customers and associates to support those affected by Hurricane Florence,” Danna Robinson, communication manager for Harris Teeter, said. “Feeding families is an integral piece of the disaster recovery puzzle, and we want to bring community members, especially those who may be displaced from their homes, back to the table.”

One hundred percent of the donations made through the in-store campaign will benefit the American Red Cross. In addition, the retailer also will deploy truckloads of free ice, water and other essentials to communities most impacted by the storm, the company said.

“The Red Cross is proud to count Harris Teeter as a partner to provide people with much-needed support as we help communities impacted by disasters big and small, and countless other crises,” Don Herring, chief development officer at the American Red Cross, said.
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