Hy-Vee expands Fast & Fresh small-format concept in Iowa
Hy-Vee is responding to shoppers who are seeking convenience on the go, with the opening of its second smaller-store format, dubbed Fast & Fresh, in Altoona, Iowa.
The first location opened in Davenport, Iowa in December 2018.
The Altoona Hy-Vee Fast & Fresh is a 10,000-sq.-ft. store that includes a Starbucks Coffee, a growler craft beer station, and Hy-Vee Aisles Online pickup for convenience on the go. The store also features wood oven pizza, Nori Sushi, a fountain drink wall, a wine and spirits section, and donuts, according to a company spokesperson.
Hy-Vee Fast & Fresh stores are smaller-scale grocery stores with grocery items, including pantry and frozen items, a selection of fresh produce, dairy, meat, and bakery items. Made-to-order meals for carryout or dining in, take-and-heat meal options, and Hy-Vee Mealtime Kits also are available.
In addition, 14 gas pumps at the Altoona store allow customers to fuel up during their visit.
The store’s hours will be 5 a.m. to 11 p.m., seven days a week. Starbucks Coffee will be open from 5 a.m. to 8 p.m., seven days a week.
"Hy-Vee’s Fast & Fresh stores are a brand new store concept intended to serve the busy customer who needs a more convenient grocery and meal experience while on the go. We plan to expand the concept in even more of the markets we are in; additional stores are planned to open this year, as well as in the upcoming years," the spokesperson said.
The first location opened in Davenport, Iowa in December 2018.
The Altoona Hy-Vee Fast & Fresh is a 10,000-sq.-ft. store that includes a Starbucks Coffee, a growler craft beer station, and Hy-Vee Aisles Online pickup for convenience on the go. The store also features wood oven pizza, Nori Sushi, a fountain drink wall, a wine and spirits section, and donuts, according to a company spokesperson.
Hy-Vee Fast & Fresh stores are smaller-scale grocery stores with grocery items, including pantry and frozen items, a selection of fresh produce, dairy, meat, and bakery items. Made-to-order meals for carryout or dining in, take-and-heat meal options, and Hy-Vee Mealtime Kits also are available.
In addition, 14 gas pumps at the Altoona store allow customers to fuel up during their visit.
The store’s hours will be 5 a.m. to 11 p.m., seven days a week. Starbucks Coffee will be open from 5 a.m. to 8 p.m., seven days a week.
"Hy-Vee’s Fast & Fresh stores are a brand new store concept intended to serve the busy customer who needs a more convenient grocery and meal experience while on the go. We plan to expand the concept in even more of the markets we are in; additional stores are planned to open this year, as well as in the upcoming years," the spokesperson said.