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Hy-Vee expands home delivery with Instacart partnership

Hy-Vee is partnering with on-demand grocery delivery company Instacart to expand its delivery footprint and provide new and convenient shopping options to Hy-Vee customers in more than two dozen markets, with more markets launching in the near future.

Instacart will complement Hy-Vee Aisles Online — Hy-Vee's own online shopping experience — to offer expanded delivery areas and delivery in as little as one hour, which the companies said would help additional customers, families and households balance their busy lives and plan ahead by scheduling deliveries up to four days in advance.

"With more than 245 stores across an eight-state region, Hy-Vee is constantly expanding its offerings," Hy-Vee's chief information officer and executive vice president of e-commerce Matt Ludwig said. "Our new partnership with Instacart is a natural fit as more of our customers are looking for personalized, same-day delivery from their preferred online grocery delivery service."

Similar to Hy-Vee Aisles Online, customers who use delivery powered by Instacart can note their grocery preferences, choose a delivery window and pay for their orders on Instacart's mobile app or website.

"Instacart is proud to offer same-day grocery delivery with community favorite Hy-Vee," said Instacart's chief business officer Nilam Ganenthiran. "Combining the quality and variety of brands found at Hy-Vee stores with the convenience of shopping from home saves customers valuable time and elevates their experience."
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